Zagreb agency Bruketa&Žinić has become part of the global communication services group Grey and under the new name Bruketa&Žinić&Grey becomes one of the three European centers of that group for design, as well as their first and currently only center in the world for digital marketing and e-commerce for clients from around the globe.
– At the beginning of September, the Grey group, which is part of the largest global communication services group WPP, completed the acquisition of a majority stake in the agency Bruketa&Žinić OM and a 50 percent stake in its sister agency Brigada. They are joined by Zagreb or Grey Adriatics and with the new name Bruketa&Žinić&Grey continue business with the whole world,” the agency emphasizes, noting that Grey’s investments in this acquisition, as well as the majority stake they took in Bruketa&Žinić, are a business secret.
All of this, as they say, has been negotiated for several years, and now the process is complete.
The management team in the new agency still consists of Davor Bruketa and Nikola Žinić, as co-chairmen and chief creative directors, as well as executive creative director Siniša Waldinger, Brigada director Damjan Geber, and Grey Adriatics director Nikola Bubanj.
– Bruketa&Žinić&Grey will become one of Grey’s design centers in Europe, alongside the award-winning KW43 in Düsseldorf and Brand Union, part of INGO in Stockholm. Designers in Zagreb have already begun collaborating with Grey agencies in Milan, Moscow, and New York, while Brigada is currently working on the design of the office space for Grey’s European headquarters in London,” the agency states.
In addition, a new digital team has been formed with digital marketing experts who have worked on numerous projects in the region, thus the agency becomes the center of the new Grey’s so-called Digital shopper hub.
Bruketa emphasizes that they have so far based their work on successful collaborations with numerous creatives both in the country and abroad.
– In the beginning, in 1995, when we founded the agency, it was just Nikola Žinić and me, and today we collaborate with some of the most ambitious advertisers in the region. This is a new step in our development, with open space for growth through the export of our services,” said Bruketa.
Žinić emphasizes that this collaboration “will enable better services for partners in Croatia and the region as we will be able to connect the creativity of our teams with the knowledge and technology provided by the global Grey network in various areas.”
