It Is Important to Be Named Ivanka, but Even More Important to Be Surnamed Trump

Ivanka Trump, the eldest daughter of American President Donald Trump, has become one of the most recognized women in the world. Her name has become very popular since her father became President of the United States, leading parents around the world to name their daughters Ivanka. However, there are also those who seek to profit from the name of the President’s daughter, prompting Trump to protect her name and brand.

Protection of the Name in China and the USA

To protect intellectual property, her company has sought protection for the name Ivanka in China and the USA.

– “The large influx of those using our brand name in certain Chinese regions has prompted us to seek name protection,” said Abigail Klem, president of the Ivanka Trump brand.

In the USA, the company has also requested the removal of that name from various clothing and decorative items. For now, the company has no intention of removing the surname from the brand, but they say they are focused on further strengthening the brand that contains only the name Ivanka. As her popularity grows, her chances of completely preventing others from using the name Ivanka increase, even, for example, a clothing designer who has the same name.

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– Until now, we have never had a presidential family that was so interested in branding and protecting their own names, using the fame and attention they receive since being elected. Ivanka is now considered a fashion brand, says attorney Michelle Mancino Marsh, who specializes in intellectual property protection.

Ten Years in Entrepreneurial Waters

However, Ivanka Trump entered the entrepreneurial waters long before her father was appointed President of the USA. As early as 2007, she launched a jewelry business, and the use of her name as a brand for that jewelry was one of the main dilemmas faced by those who participated with her in developing the company. – “Looking back at those times, I am convinced that my name would work great, as it is quite noticeable. However, we all agreed that if we wanted to be present in the global market, missing the opportunity to use the surname Trump would be a wrong decision,” Ivanka Trump wrote in her memoirs published in 2009.

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Clothing and footwear, handbags and jewelry, all soon began to carry the label reading Ivanka Trump. The branding was successful, and Ivanka Trump successfully built a fashion brand that brought her $100 million. The brand manufacturer is G-III Apparel Group.

The Brand Took a Hit for the ‘Old Man’

The business was thriving until the moment her father became engaged in efforts to become President of the USA. It is known that Trump is not the most beloved American president, so those who publicly criticized him and protested against him also called for a boycott of all products bearing the famous or, if you will, infamous surname Trump. Her brand took that hit for the ‘old man’. At the same time, Ivanka Trump became a government official, with an office in the West Wing of the White House, for which, however, she does not receive a salary. However, questions about conflicts of interest began to pour in.

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Therefore, Ivanka appointed Klem to the position of brand director who decides on the company whose assets she transferred to her husband Jared Kushner’s relatives for temporary management. She retained ownership and profit. Regarding the brand, Trump has requested registration of over 173 different trademarks in several countries around the world in her name. The President’s daughter clearly plans to remain in business even after her life in the White House.