In 1910, Casper Winkler laid the foundations of today’s Sika Group, present in 97 countries around the world. Over time, Sika has become synonymous with top-quality construction chemicals and encompasses as many as 7 main segments: concrete production additives, waterproofing, bonding and sealing, concrete repair, roofing systems, flooring systems, and industry. Sika Croatia has established itself as a leader in our market from the very beginning, achieving excellent results year after year, which we discussed with the company’s general manager for Croatia, Zoran Iljadica.
During the recent crisis, the volume and value of construction work in Croatia halved, 53,000 jobs were lost, and the share of construction in GDP decreased by 3.5%. How have these indicators affected Sika’s business?
Due to the new situation and events in the market, we found ourselves facing a significant challenge – to maintain and strengthen our existing position and continue to achieve successful results. This challenge still follows us today, although after seven years of crisis and declining volume, the construction sector has shown some growth and signs of a slight recovery this year. We believe that the situation will improve over time.
To maintain sales at the desired level, it was necessary to increase the market share, which was already over 20% in most of the Sika program. Our profitability is still above average, and through efficient operations, we have also achieved growth in net operating profit (EBIT). Successful management of working capital has resulted in significant growth in free cash flow. Despite the continuous decline in the market, our sales are growing by 5 to 10% annually.
What is the current situation in the construction market? How does Croatia differ from other EU countries?
Some large construction firms are in bankruptcy or pre-bankruptcy, and time will tell which of them will survive. It seems that a large part of the builders that emerged in the former system has not undergone the necessary restructuring process, so they still struggle with inefficiency and unsuccessful management. There is still too little work for everyone, so projects are being pursued at extremely low prices. In this way, it is impossible to retain qualified and experienced carpenters, reinforcement workers, insulators…, which raises questions about the quality of the completed work. It is clear that there is often an attempt to save on the materials used, project solutions are changed on the fly, cheaper and inadequate products are selected, and smaller quantities than those in the cost estimate are installed, leading to a situation where an unwary investor does not receive what they paid for.
With the entry into the EU, Croatia has adopted European standards, borders have been completely opened, and I believe there is no significant difference in the products and solutions offered in the market, nor in their characteristics and values.
The end of the year is approaching, and results are being summed up. How satisfied are you with the results in 2016 and how do they differ from those in 2015? Were you able to achieve all your plans and goals?
2016 was an exceptionally successful year in which we aimed to achieve very ambitious goals. Despite the challenging market conditions, shares in all our business areas grew, and at the company level, we expect an overall sales growth of 9%. Improved operational efficiency is a goal we continuously work on, and we have managed to elevate it to a new level this year as well.
We know that Sika continuously participates in a whole range of interesting and valuable projects. Can you highlight a few projects from 2016 that you are particularly proud of?
Yes, every year we are part of interesting and large projects, and in 2016, notable projects include waterproofing and flooring at the new airport in Zagreb, the building of the Police Administration in Slavonski Brod whose facade includes the Sika Panel system, we created a new floor in the Pliva building for quality control, we repaired the roof of the hospital in Karlovac…
We are happy to have been part of the story of the Family Hotel Amarin from Rovinj, where Sika systems for waterproofing roofs were installed, as well as leveling and bonding floor coverings, and we are currently participating in two large projects that we are extremely proud of, the University Campus in Varaždin and the University Library in Osijek.

