Many see the failure of the British who were for the European Union, Hillary Clinton, or the leftist movements in the country of Croats as the end of PR communication as we know it. Many place these failures in an era they call the post-truth era, where it has become clear that without strong communication aligned with the goals, feelings, and priorities of voters, or consumers, facts and evidence become irrelevant. Therefore, Lider’s annual special edition PR – Public Relations has delved into dramatic global changes, bringing ideas and solutions on how to restore the reputation of those whose reputation has been damaged, with the help of numerous communication professionals.
Experts in public relations passionately discuss crisis communication, lobbying, good and bad promotion, measuring their effectiveness, the inevitable video as a communication platform, and the challenges posed by chatbots… They are also convinced that PR is eternal and that it has an increasing influence. Public relations agencies have presented themselves in this edition with their credentials, making it easier to access all important information about reputable players in the market.
Additionally, in the edition available on the market with Lider since November 18, we literally deal with reputation and the new role of the corporate reputation manager or Chief Reputation Officer, abbreviated as CRO, which has appeared in some modern global companies. The impression is that the CRO is unnecessary in Croatia. Or?
