Facebook has announced that it has acquired the innovative company FacioMetrics, whose facial analysis technology from the field of artificial intelligence could be used to create photo and video effects to more effectively compete with Snapchat.
– Communication among people is constantly changing, and things like masks and other effects allow for creative and fun expression, said a Facebook spokesperson in a message delivered to AFP via email.
– We are pleased to welcome the FacioMetrics team, which will help add more fun effects to photos and videos, making the sharing of experiences on Facebook even more interesting, she added.
Facebook did not disclose the financial terms of the acquisition of FacioMetrics, which was spun out from Carnegie Mellon University in the U.S. state of Pennsylvania. The company was founded last year and focuses on using artificial intelligence to add facial analysis capabilities to applications on ‘smart’ phones. This technology can be applied across a range of applications, including those focused on animation, measuring audience reactions, and virtual or augmented reality, emphasized FacioMetrics founder and CEO Fernando De la Torre.
