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Naftalan Hospital Opens Doors to the American Market

Naftalan, a specialized hospital for medical rehabilitation from Ivanić-Grad, was visited on Monday by representatives of the leading American consulting firm in the field of health insurance, Strongside Solutions, to explore the possibilities of establishing cooperation between Naftalan and the largest American insurance companies and bringing their insured patients for treatment in Croatia.

The President and Vice President of Strongside Solutions, Wendell Strickland and Morgan Pile, took the opportunity to familiarize themselves with all the health services provided by the hospital in Ivanić-Grad, as well as the specifics of naftalan therapy, which is recognized as a unique method in the treatment of skin and inflammatory rheumatic diseases, as evidenced by the interest of American health insurance consultants.

– We are very pleasantly surprised by our stay in Naftalan, as well as everything our hosts have shown us here. The application of naftalan therapy in the treatment of skin and inflammatory rheumatic diseases, for which Naftalan is unique on a global scale, as well as the results that the hospital in Ivanić-Grad achieves with years of experience with patients with these indications, are truly impressive, said Wendell Strickland, President of the consulting firm Strongside Solutions.

Strongside Solutions utilizes a network of large employers interested in cost optimization measures within their employee health insurance plans, and after successfully operating in the markets of Russia, Germany, and Scandinavian countries, the establishment of this cooperation would open the doors to the U.S. market for Naftalan.

– I am extremely proud of the growing interest that foreign insurance companies are showing in Naftalan. Our unique story of treating unpleasant chronic skin diseases with natural healing agents is increasingly recognized worldwide, and the quality of our service is best confirmed by the fact that the vast majority of guests always want to return after their stay in Naftalan. Establishing cooperation with insurance companies from the U.S. would represent a significant step forward for both Naftalan and Ivanić-Grad, as well as for the overall development of health tourism in Croatia, said Goran Maričić, Director of Naftalan.

Naftalan Hospital is the only one in Europe and one of the few in the world that applies a unique natural resource – naftalan – in the treatment of skin and inflammatory rheumatic diseases.

During their stay in Croatia, representatives of the consulting firm Strongside Solutions also held meetings with representatives of the Ministry of Tourism, the Croatian Chamber of Commerce, and several other leading health institutions.