The second edition of the book ‘Public Relations – Theory and Practice’ has been presented as one of the fundamental professional textbooks intended for students of public relations at undergraduate, graduate, and postgraduate doctoral studies, as well as practitioners in the communication industry. It is a substantial work of over 1360 pages, and during the five years it took to create this book, the author consulted as many as 700 books and scientific papers, which is confirmed by the citation of more than three thousand footnotes and quotes. Public Relations in Croatia is becoming not only a desirable profession among young people but also an increasingly relevant discipline, thanks in part to such works, and everyone involved in this field, wishing to engage with it or to better understand it, receives an excellent tool and manual.
Public Relations: Theory and Practice + Zoran Tomić + Synopsis, Zagreb, 2016.
