Agrolaguna, Belje, Jamnica, Ledo, PIK Vrbovec and Zvijezda presented at the international food fair Sial in Paris

Six companies of the Agrokor group – Agrolaguna, Belje, Jamnica, Ledo, PIK Vrbovec and Zvijezda, in a joint appearance with the Croatian Chamber of Economy, presented from October 16 to 20 at the largest European food industry fair – SIAL in Paris. This 51st traditional edition of SIAL hosted as many as 7,000 exhibitors from 100 countries worldwide and was visited by more than 155,000 visitors.

Representatives of Agrokor’s companies successfully presented their products and brands and established important business contacts in potential new export markets. Agrolaguna showcased its products under the brands Ol Istria, Vina Laguna, and Sir Laguna, which have won numerous international awards for quality. Belje also presented its award-winning wines, Baranja kulen, and ABC fresh cream cheese. The strengths of Jamnica for presentation at SIAL were Jamnica and Jana waters. The brands Zvijezda, Margo, and Omegol were the focus of Zvijezda’s presentation, while Ledo and PIK Vrbovec showcased almost their entire range of products at the fair.

“Expanding business by opening new markets is crucial for successful operations in the future, and fairs like SIAL are excellent opportunities for achieving or deepening international collaborations. Through participation in this year’s, as well as several previous fairs, we have convinced ourselves that SIAL is the right place for positioning Agrokor group companies in the international market. Through established contacts and collaborations, we will further strengthen the platform for future export successes, which is one of the key determinants of the future operations of Agrokor’s production companies,” emphasized Jasna Mikačić, marketing director for exports of the Agrokor group.

An additional interesting aspect of this year’s SIAL was the numerous innovations from the food industry, as well as the presented trends that will serve as valuable guidelines for companies’ operations in the future.