Short Haircut – Better Times. What is the Connection Between Fashion and Economy?

By studying fashion, a broader picture of the values of the entire society, cultural, political, and economic trends, as well as the aspirations, desires, and attitudes of individuals can be obtained.

High Heels – Worse Forecasts

Low sandals during the 1920s were replaced by high-heeled shoes during the economic crisis of the 1930s, and ‘stiletto’ shoes were popular at the time of the burst of the so-called ‘dot com’ bubble. Models walked in dizzying heels at the beginning of the 2008/09 crisis, and today, during the recovery, low styles are back in fashion.

Thinner Ties – Bigger Problems

Reportedly, poor economic forecasts and announcements of layoffs increased tie sales in the United Kingdom in 2007. The tie index is explained by the fact that employees wanted to make a better impression on their employers to avoid being laid off. With the first signs of recovery, sales of brightly colored ties increased.

Optimism Grows with Skirt Length

The so-called ‘hemline index’ was first written about in the 1920s when economist George Taylor began predicting stock market conditions based on the length of women’s skirts. Although sellers deny its credibility, long skirts became popular before the last global crisis, which is why some economists fear the return of maxi lengths this summer.

When Times are Tough, Wear Red Lipstick

This index was conceived by Leonard Lauder, president of Estee Lauder, who told women that red lipstick is not a bad substitute for luxury fashion accessories that they cannot or do not want to afford in times of economic uncertainty. Evidence that they listened to him is reflected in data from Investopedia, which shows that during the American recession, sales of red lipsticks doubled.

Short Haircut – Better Times

The trend of short and long bob hairstyles (lob) brings a touch of optimism to some economic experts. They believe that the length of women’s hairstyles is a good indicator of economic conditions. The shorter the hairstyle, the better their financial situation, because (every woman knows this) short hairstyles require more frequent visits to the hairdresser, while long hairstyles are usually chosen when they decide to save.