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What are the hygiene habits of men?

Almost 40% of men wash their hair once a week, 60% of them never use face creams, but it is commendable that more than half of the respondents shower daily. This is shown by a survey conducted by the magazine Ja TRGOVAC and the agency Hendal, which included a nationally representative sample of 191 male respondents aged 15 and older.

One third of the surveyed men (32.7%) state that they shave daily, followed by 22.3% of respondents who shave every other day. 14.8% do so once a week, 12.6% several times a week, and 4% several times a month. 13.7% of survey participants indicate that they do not shave at all. Unlike shaving, when it comes to washing hair, men did not particularly excel. In fact, the largest portion of them, as much as 38.7%, states that they wash their hair once a week, which does not suggest a high level of personal hygiene in that aspect. The rest of the sample, however, shed light on the male gender, with 25.8% of respondents washing their hair several times a week, while 18.2% do so daily, and 17.4% every other day.

58.4% of respondents answered that they do not use face creams when asked if they use this skin care product, the report states. In contrast, 16.1% of men use face cream daily, 13.7% do so several times a week, and 11.8% indicate that they use it several times a month.

Showering is a bright spot in personal hygiene among men, as more than half of them (53.3%) shower every day. The rest consists of two answers with very similar frequencies: 26.1% shower several times a week, and 19.7% every other day. 0.9% of those who shower once a week falls within the margin of statistical error.

When it comes to whether men trust brands or private labels more, brand products for men’s grooming won a dominant victory with 94% share, while the remaining 6% went to private label products.

During the research, stratification was conducted across six regions and four sizes of settlements using a method of random selection of households and respondents within each household, with the population sample balanced according to gender, age, and educational status of the respondents.