Holographic projections, 3D video mapping, levitating displays, and transparent technologies are some of the services offered by Holofiction. If these terms do not mean much to you, remember them well because they represent the future of marketing. This was recognized by Filip Šarić, who opened Holofiction seven months ago, believing that this is exactly what the domestic market needs.
– The idea for establishing a company that would offer the most modern available solutions in marketing and gather a team of experts from various fields came from pure necessity. Our market is outdated and needs refreshing, and we are the ones who will change the trend of events, said the enthusiastic CEO of Holofiction, Filip Šarić, who is well aware that opening a company with the most modern technologies in Croatia is a risky entrepreneurial venture, but he sees his opportunity in it.
– Given that our market is lagging behind the West by at least 3 years, the idea is to become a reputable name in the market during that time, which will be well recognized in the future.
Holographic marketing brings innovation to an area where almost everything has already been tried. The results achieved using new technologies are surprising, as evidenced by the fact that Coca-Cola, using holographic displays in its campaign across retail chains, increased sales by 30%, and customers lingered an average of 1:39 minutes next to the displays. – Since people go to the store to shop, not to browse, this is an incredible result. Holographic devices attract great attention, are closely linked to experiential marketing that focuses on consumer experience, aims to provide a unique experience, and potentially bring brands closer to the hearts of customers. An individual has the opportunity to experience the product in a completely new way, through a different dimension, explains the founder of Holofiction.
Breaking through and fighting for a place in the market are considerable challenges given that these are the most modern technologies that many have never even heard of. Besides the fact that clients are quite poorly informed about the possibilities that this technology offers them, they are often under the illusion that creating animations and software can be done with just a few mouse clicks and in a very short time. – That is far from the truth. Therefore, our job, besides modernizing business, often includes training clients, explained Šarić.
Although the domestic market is small and many are still unfamiliar with holographic marketing and other services that Holofiction offers, Šarić is satisfied with the interest shown by various companies and the success of previous projects. They collaborated with Belupo on the promotion of Rinil drops, the company Promands engaged them to create animations for Dior and Alaia, they created a conceptual solution and programmed a 3D interactive map of Croatia and a Financial Lexicon for Hanza Media, and among their clients are the Handball Federation, Fashion.hr, Seha Gazprom League, and the City of Varaždin, where a holographic animation of the city judge’s scepter was recently displayed in the City Council.
