Leading Global CRM Solution Presented in Zagreb

Salesforce, the leading global solution in the field of CRM, customer relationship management systems, was presented yesterday in Zagreb to nearly a hundred company directors, marketing, and sales professionals.

They were gathered at the Double Tree by Hilton hotel by the software company HSM Informatika, the only registered Salesforce partner in Croatia. CRM solutions are developed to facilitate communication with clients and manage marketing and sales processes, and Salesforce has held the top market share position in the global market for the past ten years.

Hrvoje Supić, Salesforce’s sales director for Eastern Europe and Russia, explained to the attendees how using this solution can achieve a higher quality of contact with customers, as well as incomparably better collaboration both within the company and with partners. The ultimate result of better management of marketing and sales processes is ultimately greater customer satisfaction and revenue growth, as confirmed by the results of companies using Salesforce solutions.

It is also worth mentioning that according to the American magazine Forbes, Salesforce has been at the top of the list of the most innovative companies in the world for six years, continuously expanding and enhancing the solution with new capabilities.

Juraj and Jakov Urbanke, the technical and operational directors of HSM Informatika, presented the advantages that lead users, whether small and medium-sized companies or corporations, to choose Salesforce. The attendees also had the opportunity to hear more about the practical experience of implementing Salesforce from the company Lemax, which increased sales by 31 percent in less than a year compared to the same period last year.

“In previous years, advanced customer relationship management solutions were reserved only for the largest companies such as the biggest telecom operators and banks, but Salesforce’s solutions have made the best global experiences and practices in marketing and sales management available to companies of all profiles. That is why we are very pleased that representatives from some of the leading companies in Croatia and the region, as well as founders of small companies and startups with a strong ambition for growth in foreign markets, were present at the event. We believe it is essential for companies that want to be competitive locally and globally to use the best global solutions. That is why we first chose Salesforce as a user and then as an implementation partner,” emphasized Jakov Urbanke, operational director of HSM Informatika.