The Italian brand MAX MARA showcased last night the fashion trends expected in 2016, such as camel color, punk style, tartan, shine, and new lengths. The highlight of the grand opening was the coat 101801 with double-breasted fastening, the most famous and best-selling piece of all time in the history of Max Mara.
Its absolute simplicity, timeless elegance, and perfection in proportions have remained untouched from 1981 to the present day, and all these details have contributed to the coat 101801 being considered a style icon in the fashion world. It is made from the most elegant materials such as beaver cashmere, camel hair, and wool. It is entirely produced in the San Maurizio factory in the Italian region of Emilia, and its production takes exactly 168 minutes, during which a whole range of details is sewn by hand.
The Max Mara coat 101801 perfectly fits any combination, thereby increasing the style value of every woman. Combined with different styles, it showed last night that it perfectly suits all types of women and can be interpreted in countless ways. As the subject of numerous exhibitions, it has been interpreted by many established artists and is therefore considered a true work of art. It is unique, modern, and contemporary, which is why this season, autumn/winter 2016, Max Mara decided to celebrate its grand return.
