Richard Branson is the owner of the Virgin brand, which consists of 350 companies, and whose wealth is estimated at 7.8 billion US dollars. When he launched Virgin Records in 1972, he knew very little or almost nothing about marketing and branding.
Today Branson attributes Virgin’s success to many factors, with the most important one that has kept them in business for over 40 years being the strength and reputation of the brand. This time Richard Branson did not reveal what or who has allowed him not only to survive but also to become extremely successful in business, but he did share ten favorite quotes related to marketing and branding (ranked from last to first).
10. Stay true to your values. That’s why you became successful, and that’s the reason incredible things happen. – Rafe Offer
9. Determine who you are and what your brand actually is, and what it is not. What remains is just a lot of noise. – Geoffrey Zakarian
8. The product of the brand is a souvenir – Lisa Gansky
7. When people mention your brand as a verb, you know it’s extraordinary – Meg Whitman
6. Focus on building the best possible brand. If you are great, others will notice and opportunities will arise – Mark Cuban
5. Be your best customer. Live the lifestyle of your customers – Milena Glimbovski
4. Customers will not be loyal to whoever is first, but to whoever is best – Stefan Persson
3. Reputation is not built solely on desires – Henry Ford
2. It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently – Warren Buffett
1. You must be true to your heritage; that is what will build your brand – Alice Temperley
