From September 1, dm is introducing children’s clothing to its offer for the first time, which will be available exclusively at the dm store in Zagreb’s City Center one West. The children’s clothing from dm’s brands ALANA and PUSBLU is intended for children up to 4 years old and is made from natural materials. In the production of its own brand children’s clothing, dm places great importance on the selection of high-quality raw materials, which is confirmed by the GOTS certificate (Global Textile Standard) for ALANA products, and the Oeko-Tex seal for PUSBLU products. GOTS is the leading global standard for organic cotton that guarantees the best quality textiles from controlled biological cultivation. dm’s quality is confirmed by annual inspections of all facilities involved in production.
“For us at dm, children’s clothing is more than just textiles because we are aware that it must protect children and be a companion in their healthy growth and play. That is why we use the best materials from sustainable sources that simultaneously protect children and the environment, and like all our own brands, the ALANA and PUSBLU brands guarantee the best quality-to-price ratio,” said Roberta Kukovičić, assortment manager at dm.
Behind the names of dm brands ALANA and PUSBLU are products such as hats, gloves, bodysuits, underwear, pajamas, pants, and shirts for newborns and children up to 4 years old. The products have been tested to retain color and shape after frequent washing in a washing machine, and materials resistant to tearing and stretching are used in production.
