The Program of the Third Kids Fashion Weekend Presented in Zagreb

The organizers and partners of the Kids Fashion Weekend, the largest regional children’s fashion event, presented this year’s program this morning at a press conference in Zagreb’s History caffe club, announcing the fashion event that will take place at the Garden Mall shopping center in Zagreb on May 13 and 14, 2016. In front of the gathered journalists, the organizers announced the designers and children’s fashion brands, the program, and the theme of this year’s Kids Fashion Weekend. After the event, media representatives were given exclusive insight and a sneak peek into this year’s collections of designers and textile manufacturers through a promotional campaign styled by Petra Nižetić.

The novelty of this year’s Kids Fashion Weekend is that the most influential children’s fashion event in Croatia is moving to Zagreb’s Garden Mall this year, in accordance with the wishes of children’s fashion enthusiasts in Croatia. The experience of the organizers, gained over the previous two years of this event, indicated the need to open the Kids Fashion Weekend to a wider audience and the public. Namely, they largely want to attend the shows of the most influential Croatian textile manufacturers and children’s fashion designers, which the organizers of the Kids Fashion Weekend will enable this year. In addition to VIP shows reserved for Friday, May 13, 2016, all visitors to Garden Mall will be able to enjoy a parade of Croatian children’s fashion on Saturday, May 14. On that day at 11 a.m., children’s clothing and footwear stores from Garden Mall will showcase their spring-summer collections, while at 7 p.m., the shows of designers and fashion brands of the Kids Fashion Weekend will open their doors to the wider public.

The program of children’s fashion shows and events for children announces over 20 fashion shows. The program starts on Friday, May 13, at 6 p.m. and lasts until Saturday, May 14, at 10 p.m. The shows of Croatian designers and fashion brands, as well as the shows of stores from Garden Mall, will feature the most talented child models from the Fashion Team agency, as well as newly discovered young talents selected at a public casting held last Saturday.

Marina Budanko, director of Oniks marketing and organizer of the Kids Fashion Weekend, presented the designers and fashion brands of Kids Fashion Weekend 2016 on this occasion: “This year we have Modna kućica Dizzy, Valek shoes, Mia O’ Mara, Callegari, and Next with us, and we are especially excited about Borovo, the new member of Kids Fashion Weekend, which recognized us as a partner in launching new collections aimed at the youngest.”

“Besides fashion shows, we, together with our partners Disney Princess, Alpro, and Juicy Kids, have prepared a plethora of fun and educational workshops for visitors that weekend. The Disney Princess corner will offer several interesting film, art, and literary workshops featuring the Disney Princess doll in the lead role, while in the Alpro corner, all interested will be able to try and learn everything about healthy drinks made from almonds, coconuts, rice, oats, and hazelnuts. Finally, I would like to add that this year we are preparing an even better and bigger After Juicy Kids Party,” said Vlatka Smolčić Hokman, sales and marketing director of Oniks marketing, the organizer of the Kids Fashion Weekend, at the press conference.

The first joint collaboration is also welcomed at the Garden Mall shopping center, as confirmed by the center’s marketing manager, Tea Gršić, who said that they are “thrilled that the organizers chose Garden Mall as the location for the third Kids Fashion Weekend. Children’s fashion is very important to us because our customers are largely families with small children, so the expansion of that assortment, as well as various events in that segment, always pleasantly surprises and delights them.” Petra Nižetić, a beloved host and stylist, combined all the designers of the Kids Fashion Weekend in an interesting presentation of the models that will be showcased in the shows, and the gathered media had a unique opportunity to participate in the shooting of the promotional campaign for social media.