Marketing of Small and Medium Enterprises

The aim of this book is to offer specific knowledge in marketing that will simultaneously serve as a textbook for students and a guide for small and medium entrepreneurs in their quest for more successful business solutions.

Numerous tips and recommendations are presented, along with many positive examples from business practice, mainly from Croatia, which support the proposed marketing business concept. Thus conceived, it will be useful and inspiring for many managers and small and medium entrepreneurs who wish to operate successfully in accordance with modern principles of marketing business, as well as for those who intend to start a new business or improve an existing one. The book is divided into three parts and 12 chapters, aiming to cover all the knowledge in marketing necessary for the successful operation of small and medium enterprises.

Marketing of Small and Medium Enterprises
Nataša Renko, Ružica Brečić
Školska knjiga, Zagreb, 2016.

Today we witness different sizes of the state and its influence, as well as various measurements of its breadth and results. Jambrač, in his book ‘People, Economy, State’, attempts to measure the strength of the state on a vertical axis, that is, its capacity to assume functions at the subnational level. If we measure that capacity with a typical economic indicator, the share of public expenditure in GDP, then the subnational level of the state has a weak capacity. However, the strength and size of the central level do not necessarily guarantee results. Quality is much more important than size, as demonstrated by Scandinavian countries. They have stimulated economic development through political decentralization, crucial for social development and social mobilization. Therefore, the author concludes, strong political institutions are necessary for economic growth and development.

People, Economy, State
Josip Jambrač
Izvori, Zagreb, 2016.

In a time when it is difficult to even get a job, finding the ‘right’ job that one enjoys sounds like an unattainable utopia, but as the author of the bestseller ‘The $100 Startup’ explains, it is not about luck, but about method. In his new book, he offers readers practical advice on how to find their dream job, whether it is about searching within a company or venturing into their own entrepreneurial waters. Guillebeau defines this holy grail of a desired career as a combination of money, joy, and ease, and explains how to achieve it through others’ experiences, exercises, mental experiments, and concrete tools. Simply put, this book will serve anyone who wants to determine what their dream job is and then help them with useful advice to attain that job.

Born for This: How to Find the Work You Were Meant to Do
Chris Guillebeau
Crown Business, April 2016.

When the monumental Potemkin facades of the USSR collapsed in 1991, the illusory character of the Soviet past was revealed, as well as the equally unreliable character of the newly formed post-Soviet reality. The Russian transitional reality of the 1990s resembled a hybrid of Disneyland and Coppola’s ‘The Godfather’; it was a consumer park for adults, with wild capitalists, ruthless privatization grabs, bloody mafia showdowns, a completely impoverished populace, and a touch of the ‘specific Russian soul’. This wild period of transition is dedicated to the anthology ‘Potemkin Village’, which features ten of the most prominent representatives of contemporary Russian literary scene. In their stories, they portrayed and unveiled that world torn between the great Soviet myth and an even greater post-Soviet trauma.

Potemkin Village
Ivana Peruško (edited by)
Fraktura, Zagreb, 2016.