The Vice President of Agrokor, Ante Todorić, explained the importance and strength of a brand as well as the need to keep the brand fresh.
Branding a company, product, or service is the foundation of every business success. Those who have succeeded know the benefits that positive product recognition brings in the market.
– We need to create a brand, and then live and work for the brand. The brand is everything today, said Ante Todorić, Vice President of the Agrokor Group, adding: – For the long-term sustainability of the brand, innovation and a team of people who will take care of it are necessary.
– I didn’t know what to name the company. However, in the world, it is very common to use a surname as the name of a company. I decided on that and I think we did a good job, said Ilija Tokić, founder and chairman of the Supervisory Board of Tokić.
You can watch more about this in the video.
