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What can an individual do for themselves in the process of creating value in the market?

Business is associated with financial benefits, various strategies, tactics, and business results. But what can an individual do for themselves in this process of creating value in the market?

1. Behave and act every day in a way that you would like to be recognized and remembered. Do nothing that could make you uncomfortable or that you might be ashamed of in the future. Being excellent means creating a habit, as we are what we constantly do and how we behave. If we could proudly sign our name under every activity we perform, then we would be on the right path.

2. Celebrate your progress and acknowledge your own success to motivate yourself for further advancement and improvement. We often expect motivation from superiors or our environment, but given the market situation, each person is expected to encourage themselves.  It is already well known that we can only change ourselves, so make an effort to be an example of the change you want to see in others.

3. Reflect on your relationship with yourself. If you would gladly do everything you do for yourself for your best friend or family member, you are on the right track. However, if you do not treat yourself with respect, you cannot expect others to do so. Remember that you will not speak poorly or treat poorly the product or service you want to sell to a demanding customer. Take responsibility and do what benefits you or what supports your goals, considering other people in your surroundings as well.

4. Convey the message about your own work as the best, as a job you are proud of and can present in the best light, because that is truly what you think. Other people must have the impression that you would not do a job that is uncomfortable for you or represent a company whose values you do not support. If the company’s values conflict with your own beliefs, it is unrealistic to expect that you will be successful in that job. Although we can prepare for every job, people will always sense whether you are genuinely involved and whether you can personally vouch for the work you are doing.

5. Attract attention by giving more than what is expected of you, whether it is from an employer, client, or business partner. You will only excite people if you exceed their expectations. Be ready and creative, as that is the only way you can offer something unique. Ignite enthusiasm within yourself and show it! If you want to keep up with changes, in business we should give a little more every day. This is not easy as life and work become a continuous race. Some are ready for that marathon, while others are only ready for sprints.

6. Think of yourself as an offering in the market. Every offering comes in a certain packaging, and in the case of individuals, this includes grooming, clothing, shoes, makeup, hairstyle, and so on. The external image must be one that we want to project „outward,“ but packaging means nothing if the content does not support what you want to „sell.“ The first impression is important, but ultimately, your knowledge, skills, and abilities will speak for you.

dr. sc. Elvira Mlivić Budeš, consultant for business skills development

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