New players and entrepreneurs face challenges on the path to success due to standards, norms, and regulations, thus they need to innovate the entire model and ecosystem to ensure any prospects for success.
In anticipation of the third Lider conference ‘How to Succeed – Black Swan in the Blue Ocean’ taking place on May 5 at the Hypo Center in Zagreb, Vjekoslav Benussi, last year’s Lider ‘swan’ and one of the founders of TradeTicity, a technology company that offers solutions in product serialization and brand authenticity protection, advises this. In the year since appearing at last year’s conference, TradeTicity can boast new acquisitions and hiring.
– The biggest breakthroughs last year were gathering investors who were strategically selected from four countries in the region that are also our target markets and the acquisition of a domestic IT company with which we are officially expanding our business to Croatia – says Benussi.
Faith in oneself and partners TradeTicity is a company, he reminds, that started as an American startup and operates in Brazil and the United Kingdom as well. This year, the plan is to open the first projects in the narrower region and step into India. For success in business, Benussi emphasizes the importance of faith in one’s work, but also in one’s team and partners.
– If you believe in your product, knowledge, and the team you work with, success awaits you. Trust your partners and team members. This is crucial in the early steps; trust, along with the idea, passion, and knowledge, is the only thing you have – says Benussi, adding that one must first arm themselves with patience to fight bureaucracy.
– If you have even a slightly challenging business model, months are there before you get a solution. Of course, you need to ensure a financial framework that will withstand all of this. Just bravely move forward! – concludes Benussi.
