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For growth above 3%, the connection between entrepreneurs and bankers must work

It coincided: within just five days, two important meetings on banking were held. Last Friday in Rovinj, the fourth Meeting of Governors and Bankers of the region was organized by Lider. And this Tuesday in Zagreb, the Croatian Banking Association and the Croatian Employers’ Association organized a conference titled ‘Loans and Economic Growth – How to Overcome Risks?’.

For those entrepreneurs who may have had a grievance against bankers at some point, there is little satisfaction – now bankers also have full warehouses of unsold goods. They have billions of kuna in their accounts, but customers do not want to take them. And those who do stop by the store – are often over-indebted and it is not wise to give ‘on credit’ with a clear assessment that the ‘warehouse’ already filled with piles of old uncollectible receivables would only be further filled.
The banking sector in Croatia, with exceptions, is stuck. Surviving entrepreneurs are hesitant. They are slowly moving towards development. As a representative from Bosnia and Herzegovina said at the governors’ meeting in Rovinj: ‘Once burned by milk, one blows on yogurt.’

Fear of choosing priorities Of course, the gloating of entrepreneurs from the real sector over the struggles that bankers are currently experiencing does not provide long-term satisfaction. For a national economy to develop, and for it to be easier to do business, the banking sector must play its role as an intermediary between savings and investment. For GDP growth rates above three percent, the connection between entrepreneurs and banks must work.
The aforementioned two meetings showed how many things should be resolved simultaneously and in a short time. Some are for reducing parafiscal levies. Others for increasing competitiveness, whatever that means. The third group puts more efficient public administration in their wish basket. The fourth sees a solution in improving the efficiency of the judiciary. The fifth does not dare to solve the over-indebtedness of companies with shock therapy as Slavko Linić dared with pre-bankruptcy settlements, but they seek some ‘light’ solutions in the form of venture capital funds and mezzanine financing. Then the situation is further complicated by the head of Atlantica, Emil Tedeschi, with the thesis about insufficiently capable and ambitious Croatian entrepreneurs (someone might interpret this as Tedeschi’s desire to be critical without offending the new government given his friendly relations with former Prime Minister Milanović). Nevertheless, it is good that he opened the topic of the quality of the local business community. While noting that local entrepreneurs are certainly much more capable than local politicians, it should still be taken into account the generational change awaiting 17,000 companies with 170,000 employees. And there are few founders managing that transition.

Macedonia as a model Delegates of Prime Minister Orešković could write two pages of recipes… Attempts to persuade political, scientific, and business leaders to propose one priority (along with Orešković’s on improving the country’s rating) have failed. Either the named do not see that old attempts at frontal reforms do not yield results, or they are afraid to take the risk of proposing one priority. Which is wrong!
In Rovinj, at the Meeting of Governors of the region, the Macedonian governor again came with the best GDP growth results. Despite the catastrophic political situation and even security threats, investors continue to open facilities in Macedonia. The secret of success? Even before the global crisis, some minds in Macedonia decided that their priority was attracting investments in facilities that would produce goods for export. They radically adjusted tax rates for this. Additionally, for years, a page in The Economist has been booked week after week with the same message. By the way, during all those years, a PR about Croatia as a country for investors was published once. Once and never again. Whether the ad was too expensive for someone or whether the then Minister Vrdoljak made a mistake by publishing his picture instead of Milanović’s on the mentioned page will remain a mystery. While Macedonia has had the same system of institutions for caring for investors for a decade, in Croatia, the agency has been established three times and closed twice…
Readers of ‘Ekonomalija’ surely sense what the proposal of this key pillar of economic policy for Croatia would be. We have been repeating it in Lider for ten years. But here, we are pleased to quote the conclusion of Governor Vujčić’s presentation at the HUB meeting on loans and economic growth:
‘Key factors for recovery (…) must be the growth of exports and the increase of the competitiveness of the domestic economy (…)’.
It remains a mystery why no one focuses on this? When banks only record growth in loans with small and medium-sized enterprises that work for export.