The regional leader in media monitoring and media analytics, MCA Group, has acquired the Zagreb-based company specializing in mystery shopping, MSA Adria, the MCA Group announced on Wednesday.
According to the statement, MCA Group is part of the Czech group Newton Media, which operates in the markets of Poland, the Czech Republic, and Slovakia. In Croatia, companies such as Medianet, Presscut, Briefing Media, and Briefing Analyses operate under this group, while MCA Group also includes companies from Slovenia, Serbia, Bosnia and Herzegovina, and North Macedonia.
The company MSA Adria was founded in 2011 and is a member of leading global associations MSPA (Mystery Shopping Providers Association) and IASE (International Association of Service Evaluators), which unite companies specializing in mystery shopping.
Most of MSA Adria’s clients are from the fields of pharmaceuticals, the automotive industry, the financial sector, and tourism.
The total revenue of Czech Newton Media and MCA Group—of which 50 percent ownership is held by Croatian shareholders—reached 17 million euros last year.
