Six Cases of Life Promotion

Promotion is not accidental as the potential for coincidence is short-lived. However, scenes from real life can effectively advertise a brand. This has been proven by accidental advertisements featuring footballers Ivan Rakitić and Neymar, as well as drug dealer El Chapo.

There are many examples of unintentional promotion that have made a brand, even a local one, globally recognizable. A Croatian example is the Kraš cookie Domaćica, which was enjoyed by Croatian national football player and Barcelona player Ivan Rakitić and his teammate Neymar, who shared it on social media… There are many examples, even at the Croatian level, not to mention the global level.

You could read about this topic yesterday, and now we bring you six cases of life promotion.

1. At this year’s Super Bowl, Peyton Manning, an NFL player, mentioned Budweiser beer twice in an interview. Anheuser-Busch earned more than three million dollars from this accidental promotion, while Manning earned nothing.

2. The Croatian Tourist Board invited the coach of the winning team at last year’s Super Bowl – both of whom were of Croatian descent – to spend a vacation in the homeland of their ancestors. The final was watched by more than one hundred million people. A volleyball from the Wilson brand appeared ‘accidentally’ in the movie ‘Cast Away’ with Tom Hanks. Wilson reportedly did not pay for ‘product placement’ in the film, but after the film’s success, they launched a highly sought-after product.

3. A photo on Instagram showing Croatian national player and FC Barcelona player Ivan Rakitić eating Kraš cookie Domaćica with teammate Neymar prompted Kraš to urgently send their sweets to Barcelona and announce humanitarian actions in Spain and Brazil.

4. A video by French tourist Pascal Tang and two of his friends from their vacation in Croatia was seen by more than 436 thousand people, 300,000 of whom watched it in the first five days alone. The Government of the Republic of Croatia also shared it on Facebook, and the creators were rewarded with a visit to Baranja, where they filmed a new video that was seen by 90,000 people.

5. While the fictional high school chemistry teacher from New Mexico, whom we saw in the globally popular series ‘Breaking Bad’, Walter White alias Heisenberg, represented the dying American middle class, his suburban dad appearance gave a somewhat forgotten brand the opportunity to return to the big stage: it revived the Clarks Shoes brand and its signature model, Wallabees.

6. The Red Bull Stratos campaign created a real and historic event a few years ago, the jump of Felix Baumgartner from the edge of space. It then immortalized its brand with the slogan ‘Red Bull gives you wings.’