Organized by the Franchise Business Community at the Croatian Chamber of Economy, Croatian clothing manufacturers Varteks and Diadema, along with the magazine PLACE2GO, are participating in one of the largest franchise business fairs in Europe, named Franchise Paris Expo, which is held from March 20 to 23 in Paris. The fair features 530 exhibitors, and more than 35,000 visitors from 90 countries are expected by the end of the event.
„Franchise business is underrepresented in the Republic of Croatia. Therefore, the Croatian Chamber of Economy aims to raise awareness about the importance of purchasing high-quality domestic products by showcasing Croatian products at fairs in the EU, as well as through the ‘Buy Croatian’ campaign in Croatia. Additionally, there are many manufacturers in Croatia producing very high-quality products that are competitive in both domestic and global markets. The great interest in quality Croatian products at this fair is proof of that,“ emphasizes Hrvoje Paver, Assistant Director of the Trade Sector at the Croatian Chamber of Economy.
Adela Samaržija Sokač, Head of Wholesale and Export at Varteks, is pleased with the interest and level of engagement for the products of this textile factory from Varaždin, considering that Varteks has not presented its products globally for many years due to a challenging situation that the company has now successfully overcome. „The fair in Paris is a significant step for Varteks as we have the opportunity to showcase our products to a large market that seeks quality products, which we are capable of producing. It is also the right opportunity to present our DI Caprio collection – „Travel 4ever“, a program designed for travelers that includes high-quality suits and shirts that do not wrinkle during transport and represent an essential part of every business person’s wardrobe today. Business people from Europe and other parts of the world are showing interest in the presented program. We are satisfied with the performance of the Franchise Business Community at the Croatian Chamber of Economy, which has enabled us to participate in this fair,“ said Samaržija Sokač.
