The market today is like a turbulent sea. Only the best swimmers or those who have assistance in the form of life jackets or good boats can navigate it. It is difficult to invent something completely new, and existing players in the market are trying to maintain their positions, not realizing that achieving a position in turbulent waters is challenging.
Many who offer something in the market have a sense of exclusivity, believing that they are the only ones allowed to engage in a particular activity. This is often present in services that appear similar but are fundamentally different. Some feel that they were the first to launch something in Croatia and therefore have a greater “right” to pursue it for the rest of their lives. Only when this is written down does it become clear how absurd it looks and sounds. It is even more interesting when they remember that they themselves have adopted some service concepts from a 30-year-old example from the West.
Organizations that offer services differ in their execution, in how they approach people, in their friendliness, expertise, helpfulness, or some other seemingly invisible characteristics. Clients desire certain services because they feel a special connection with the atmosphere present at the moment of service delivery. For this reason, anyone involved in services must think about how to improve their service and client relationships, rather than focusing on analyzing the competition.
When you say that someone has copied you or is doing something similar to you, it is very likely that this is the only idea you have and you want to protect it with such meaningless statements. Someone who has hundreds of ideas is not afraid of competition and their projects. Moreover, if you truly have something unique, protect the concept itself and secure yourself in that way or report someone who is doing exactly what you are. Then the relevant authorities will determine what is happening, and you will resolve the case.
Someone who knows what value they offer to the market has no need to point fingers at others. Additionally, every client can listen to those complaints and attacks on the competition, but they will soon turn away from the negative story and atmosphere. When we purchase services, we want to feel good, we want comfort, we want a quality relationship. How frustrated can service-oriented people be, who have the desire to destroy everything around them? Many studies have long shown that organizations do not fail due to competition, but due to poor service, unadapted, and quarrelsome employees.
