The modernization of the production line will result in a multiple increase in production (from 84 thousand devices per year to a planned 180 thousand) and will enable the production of models with much larger diagonals than before (up to 65 inches).
M San Grupa today presented the modernized facility for the production of Vivax televisions, into which they invested 4.5 million kuna. The modernization of the production line will result in a multiple increase in production (from 84 thousand devices per year to a planned 180 thousand) and will enable the production of models with much larger diagonals than before (up to 65 inches).
– We continuously invest and always seek something new. In the next month, we will offer the first Vivax Smart TV devices on the market, and our next step is to launch televisions with large screen diagonals. We are also working on Ultra HD 4K TVs – said Vivax product manager Katarina Halar.
The specificity of the new line is the production of screens, which M San has not had until now, and quality control manager Marin Janko boasted that they built the line based on their previous experiences.
– We achieved high quality in a relatively small space, we also have a clean room that is essential for this type of production and allows us to combat dust, which must not get into the screens, through ionization and air conditioning – explained Janko, adding that they currently employ about 30 workers and have robots that perform delicate assembly tasks for large screen televisions.
Vladimir Brkljača, head of the Vivax department at M SAN Group, emphasized that the Vivax line has about 300 products and is constantly recording revenue growth.
– Last year, our revenues amounted to 33 million euros, and this year we plan to grow to 41 million. We expect a breakthrough in exports, especially in the EU market. Vivax TVs have a 15.3 percent share of the Croatian market, and projections for 2016 are that this share will rise to 18 percent – stated Brkljača, noting that they are currently present in twenty markets outside the region, with Poland, Norway, and Uruguay being among the most important.
– Our goal is to create reliable and affordable products, and in the next period, we plan to expand our sales network – concluded Brkljača, announcing that new models of Vivax televisions with a diagonal of 55 inches should be priced around 3700 kuna.
