Last year, retail companies invested as much as 49 percent more in television advertising than the previous year, and double-digit growth was also observed in advertising beverages and food products. This data comes from the Media Net agency, published in the new Media market, a special edition of Lider that deals with journalism and related phenomena and markets.
Although retailers have dipped into their cash registers to bolster their marketing budgets and although the advertising industry is growing for the second consecutive year, investments in media are far from those in pre-recession times. Media are seeking new momentum by connecting through parallel platforms, investing in software, and the automation of journalism has also begun.
Journalists have received final confirmation that they are also just a part of industrial production on the factory line and, consequently, equally interchangeable. Global newsrooms are already employing robot journalists. Media executives in Media market reveal the state of their newsrooms.
Constructive journalistic criticism is yet another trend advocated by contemporary journalism theorists, and it has found its place in Media market, just like stories about how life writes advertisements and the symbiosis between newspapers and networks.
What are the new days of television glory like and does radio feel what others think are also part of the media mix of Lider’s special, which certainly does not forget that we live and work in parallel, offline and online worlds. It is also a moment for artificial intelligence.
In the special edition that has been on the market with Lider since March 4 (March 3 in Zagreb), it is sensationally revealed how to stop ‘ad blockers’ and where to find reliable sources of information.
