Serbian Furniture Brand Opens Showroom in Zagreb

Considering that the company from Užice is also involved in furnishing hotels, restaurants, and cafes, it is considering expansion into Split, Zadar, and Rijeka.

The company Atlas from Užice in Serbia, which specializes in furniture production and interior design, has opened its first sales showroom in Zagreb under the brand Palladio Group. The showroom on Kneza Branimira Street, which spans 1,200 square meters, is the first of its kind in Croatia, and if the announcements materialize, it will not be the only one.
Atlas was founded in 1994 and over the past 20 years has established itself as a serious furniture manufacturer that exports throughout the EU as well as to the Russian Federation, Ukraine, and Belarus, and is now crossing the border into Croatia for the first time.

As Ema Polić, the director of Palladio Group in Croatia, states, the Zagreb showroom brings not only Serbian furniture to Croatia but also a range of other suppliers from Italy, Austria, and other neighboring countries, as well as brands such as IMAB, Stones, Adrian&Rossija, Domus Arredija, Globa, and of course Atlas. However, this does not mean that there is no room for collaboration with Croatian furniture manufacturers; it is essential, Polić notes, that manufacturers can support their concept with quality.

– We have already identified such manufacturers and are considering possibilities for them to produce furniture according to our design. We do not want to sell goods that can be found on every corner, but rather remain consistent in our mission that top design and good quality can be obtained at a reasonable price – emphasizes Polić.

In support of this, she adds, is the fact that renowned French designers Pascal Davely, Sylvain Joly, and Jean Luis Garneau work for them. This is just the first of several sales outlets they plan to open in Croatia, and although they will not rush, they are already considering some coastal cities since they are also involved in furnishing hotels, restaurants, and cafes. Their focus, they say, is on Split, Zadar, and Rijeka.

In the Croatian market, Zagreb is the largest and most serious opportunity for anyone looking to engage in furniture, according to Palladio. It is rare to find so much exhibition and sales space per capita, so they claim it is a challenge to prove themselves and find their customers in competition with large names like Lesnina, Harvey Norman, IKEA, as well as in competition with small, selected boutiques offering quality and well-designed products.

Their furniture, Polić concludes, is of medium to high category, rounded off with contemporary design but at reasonable prices.