Ateca is very attractive and absolutely on trend, but Seat currently has a much bigger problem – determining its target group. Once it was oriented towards sports, then it only had MPVs, and then it began to wander.
Just as it was announced that the SUV segment is growing relentlessly, Seat released photos of its first SUV in history. Ateca is very attractive and absolutely on trend; however, Seat currently has a much bigger problem, which is determining its target group. Once they were oriented towards sports, then they only had MPVs, and then came a period of complete uncertainty that still lasts. Ateca could certainly bring freshness to the offer, like the Altea once did, but the price will be crucial. Because Ateca plays in the same yard as its sibling, the Tiguan, and if it does not clearly differentiate itself in price, there will be no success because a German is always a German.
Familiar Engines
In addition to its attractive design, Ateca offers well-known technical solutions already applied in the Volkswagen group. It features the modular MQB platform and well-known, recognized engines. The diesel offer starts with the 1.6 TDI, which develops a maximum power of 115 horsepower for this occasion, then expands to the 2.0 TDI model with 150 or, for those more demanding, 190 horsepower. It is realistic to expect that the base version will also be the most sought after.
