Domestic companies that have already complemented traditional sales with online stores are experiencing tremendous growth. As many as seven out of ten Croatians take their first step in shopping by informing themselves online. Statistics show that 23 percent of Croatians shop online, compared to just 12 percent in 2013.
Considering the predictions from the prestigious statistical agency Statista that online business in Croatia will continue to grow until 2020, and that the European Union, with its Europe 2020 directive, will intensively work on improving the digital economy and online shopping itself, it is high time for domestic companies to join the race to create their own online stores.
This is more than enough reason to participate in the Web Shopping conference, which will be held on March 10 and 11, 2016, at the Sheraton Hotel in Zagreb, from 9 AM to 4 PM, where you will learn everything about establishing an online store. Our leading experts from the world of online sales: Inchoo, Marker, Gauss development, Akcija, Arbona, Avalon, Crno jaje, e-commerce Association of Croatia, Global design, Agrokor, Tisak, Shopmania, and card companies… will introduce you to the laws of online advertising, email marketing, optimization of marketing campaigns, as well as the technical aspects of web hosting.
The second day of the conference will begin with a discussion on the laws, obligations, and rights of online shopping, followed by case studies and specific problems faced by online stores. After presentations on Payment Gateway systems, there will be a panel discussion featuring card companies, addressing business conditions and security in online shopping.
