Although the elections marked both the beginning and the end of a year dominated by politics, the key event was the exit from a long-standing recession. Due to a combination of various circumstances, Croatia entered a period of GDP growth and some form of economic recovery, which may not last long.
It is said that man is the only being capable of choice. It is also said that if you want to mess with someone, give them the option to choose. According to this theory, Croats were messed with twice this year. First, we had presidential and then parliamentary elections, and given the actors we could choose from, everything led to the well-known saying in Hugo’s video game: ‘Choose a number, you will surely be wrong!’
For the political scene, this seemed to be a lively and dynamic year: we changed a president for a president, and with the breakthrough of Most, we experienced a complete turnaround in the parliamentary elections that no one expected. We would say that it is never boring in this country.
You can read more about 2015 as the year of exiting the recession in the holiday double issue of Lider, and now we bring you the first five events that marked the year we have just said goodbye to.
1. End of the Recession
If we believe the theory that GDP growth is the official indicator of exiting the crisis, we can say that in 2015, Croatia slowly left behind a seven-year agony during which GDP cumulatively fell by 12 percent, and then in 2015, it modestly but continuously grew (in the third quarter, it grew by 2.8 percent compared to the same quarter in 2014). Therefore, it was not a statistical error. Economic analysts attribute this to the growth of personal consumption, an increase in industrial production, a record tourist season, and greater coverage of imports by exports. And it is precisely that stubborn export, which has been growing despite being neglected by the political elite all these years, that contributed the most to the signs of recovery. In any case, GDP was certainly this year’s mantra of the ruling coalition that called itself Croatia Grows in the elections, equating GDP growth with its own work, which sounds somewhat pretentious to most citizens. Some entrepreneurs claimed to feel the effects of GDP growth in their business, but ‘ordinary mortals’ do not feel significant changes in their standard of living. If personal consumption increased by an average of one percent annually, it would mean that a Croat with an average salary of supposedly 5640 kuna this year ‘splurged’ with as much as 56 kuna more than last year. He still needs a bit more argument to believe that Croatia is truly growing.
2. Adris’s Sale of TDR
In June, we witnessed one of the largest business transactions in the history of independent Croatia. Adris sold the Tobacco Factory Rovinj (TDR) and the companies Hrvatski duhani, iNovine, Opresa, Istragrafika, and shares in Tisak to British American Tobacco (BAT) for 505 million euros. Now, with almost four billion kuna, Adris can do whatever it wants in Croatia and the region: expand its tourism portfolio, buy another insurance company like Slovenia’s Triglav, there was also talk of buying ACI, the Port of Rijeka, and even entering the financial sector. After all, it has earmarked four billion for investment from 2016 to 2018. However, anyone familiar with Adris’s way of doing business and the conservative policy of its largest shareholder Ante Vlahović knows that it could take a while for an ‘investment resolution’ to materialize. The consequences of this transaction will be felt much sooner in the tobacco industry, as well as in the retail and distribution market. Whatever Adris takes on, it cannot bring close to the high profit rates that the tobacco industry provided, especially not tourism, and in Croatia osiguranje, Adris has a lot of work to do before that company starts earning seriously. Restructuring in Adris’s Management can be expected, and changes in ownership structure are not excluded. Namely, two months ago, speculation arose in public that the second-largest shareholder Plinio Cuccurin, who left the Management at the end of last year, intends to carry out a hostile takeover of Adris with a Czech fund. The speculation suddenly quieted down, the spirits have calmed for now, and Ante Vlahović, although he has lost the tobacco business, is anything but ‘smoked out.’
