When launching any company, it is extremely important to convey the essence of the company and its business through its name. Just as the old Latin saying goes: A name is a sign (Nomen est omen).
Some companies succeed in this more, some less, and the magazine Inc. attempted to evaluate which names were the most interesting in 2015. The magazine, which typically covers the economy, small and medium enterprises, and technology, selected the ten best company names that emerged in the last 12 months.
1. Alphabet Inc. – This is the name that surprised Google users when it merged its ‘subsidiaries’ under the umbrella of holding company Alphabet Inc. Under one roof now lies Google, YouTube, Android software, Calico, Google Ventures, Google X, Google Capital, and Nest Labs. The intention was to create better insight into investments that do not pertain to Google’s core business, such as the development of self-driving vehicles, research in healthcare and biotechnology, or the development of extremely fast internet. The holding could have more than 26 companies under it, which is more than the number of letters in the English alphabet from which it got its name.
2. Karhoo – Or perhaps ‘What car?’ A company with the only app that connects users with taxis anywhere in the world like a dispatcher. They have already arranged collaborations with many cities and should start operating in London, New York, and Singapore in 2016.
3. Loom and Leaf – This luxury mattress brand from Saatva focuses on eco-friendly comfort. For Loom and Leaf mattresses, memory foam of plant origin is used. By selling online, they avoid stores and achieve a boom. Saatva’s mattresses have become the best-selling in the United States, increasing sales in 2014 by as much as 270 percent.
4. Represent – Through this site, t-shirts or other items can be sold as part of various campaigns. It connects the campaign initiator with the community, supporters, and customers, provides instructions on t-shirt production, and suggests prices.
