Konzum klik, new concept of online shopping, marks the beginning of a new era in retail in Croatia. The project, which is operational from today, includes an investment of 30 million kuna in the construction and equipping of a new logistics center that spans over 5,000 square meters on Zagrebačka Avenue in Vrbanima, on the site of the former Getro.
However, the most equipped center in this part of Europe cannot function without a completely redesigned web interface that makes online shopping easier and more accessible.
– We believe in the future of online shopping, even though we are the first and only retailer developing this segment, and we expect online sales to grow by up to three times – said Darko Knez, CEO of Konzum.
Until now, all online orders were commissioned in Superkonzums, leading to errors, poor sorting of goods, and questions about quality. These problems will no longer exist in the technologically advanced center in Vrbanima. All employees have undergone special training in order sorting, so nothing is left to chance. Modern scanning technology allows for accurate commissioning of up to 12 different orders simultaneously, and the system’s advancement is best illustrated by the fact that it alerts on the expiration of a specific product, explained Knez. The center itself offers as many as 8,000 items, and the assortment will expand according to customer wishes.
– For now, we are sending orders only to Zagreb and the surrounding area, with plans to expand to Rijeka, Osijek, and Split, and eventually to the region through Mercator centers and Ideja – announced Knez, emphasizing that the biggest novelty is that from the transaction of the order to delivery at the Drive-in in Vrbanima, which will be operational in January, will take exactly two hours. The minimum order is 200 kuna, and delivery is free for purchases over 500 kuna.
