One of the largest hotel companies in Croatia, Valamar Riviera expects an operational profit growth of 46 percent this year compared to last year, and plans investments worth around 260 million kuna for the next year aimed at repositioning its portfolio towards higher quality.
– In 2015. we expect to achieve nearly 1.3 billion kuna in business revenue and strong operational profit (EBITDA), which will reach between 405 and 415 million kuna on an annual basis. This is an increase of as much as 46 percent, or 130 million kuna more than last year. This year, Valamar Riviera’s stock has also achieved exceptional success as the price has risen by more than 20 percent since the beginning of the year, Valamar emphasizes in response to inquiries about expectations for the end of this year.
Regarding investments, they emphasize that next year they will invest around 260 million kuna, focusing primarily on converting camps into modern camping resorts with 4/5 stars, targeting guests with higher purchasing power, which is also the current European tourism trend.
Camping Krk becomes the first in Croatia with five stars
Part of the planned investments for 2016 also relates to the repositioning of Camping Krk, which they opened three years ago as the first camp with wellness offerings and a panoramic pool in Croatia, and which is expected to enter the next season as the first with five stars in Croatia. They also plan investments in the leading Istrian camp Lanterna, which will raise its category from three to four stars in accordance with the development plan of that camp towards a top-notch camping resort. Valamar also notes that these two camps are members of the prestigious association “Leading Campings of Europe” and holders of the ADAC/ANWB (German and Dutch automobile club) recognition Best Campsite 2015, placing them among the best in Europe. In addition to these two, they plan investments to raise quality in other camps from their portfolio in Istria, on the island of Krk, and in Dubrovnik.
