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Controllers are very important as they have a panoramic view of business-related matters

The goal of the conference is to promote the best controller practices and bring them closer to the economy – emphasized Jasmina Očko, a consultant at Kontroling Kognosku, while opening the third international conference ‘Controlling – Economic Partner of Management’ organized by the consulting company Kontroling Kognosko and Lider.

– Modern controlling requires development in accordance with current circumstances. Contemporary business practice gives controllers a significant role and places them in a position of partnership with management, together setting the company’s goals, where controllers are very important as they have a panoramic view of business-related matters – Očko stated in front of around two hundred attendees.

Right at the beginning of the conference, for the first time, an award for the best controlling project in Croatia was presented, modeled after other awards from ICV (International Controller Association) aimed at encouraging the development of controlling by the controllers themselves. The winner of the competition is Romana Petričević from Colas Croatia for the project ‘Controller Monitoring of General Business Expenses’.

The program continues with a lecture by this year’s keynote speaker, Péter Horváth, a member of the Supervisory Board of Horváth AG, on the challenges of controlling in the era of digitalization, followed by a series of presentations by internationally recognized experts.

Croatia has ICCC (International Controlling Conference in Croatia) thanks to excellent cooperation with ICV, the International Controller Association, which actively engages in spreading controlling knowledge worldwide.

The keynote speaker of the conference, Peter Horvath, founder and vice-chairman of the Supervisory Board of Horvath AG, a leading global authority on controlling, stated that the main challenge of modern controlling is the analysis and proper interpretation of a large amount of data.

A modern controller today must largely be a scientist for analyzing a large amount of data, a skilled connoisseur of mathematical processes who can and knows how to extract meaning from all that data noise. Sometimes such a job cannot be performed by one person, but the key idea is to extract meaning from the pile of information that will then be conveyed to managers who will make crucial decisions based on those analyses – said Horvath, adding that all this does not represent a revolution, but rather an evolution of controlling.