AD Plastik – a reliable, quality, and desirable partner

In the family of automobile manufacturers, AD Plastik is distinguished by its reputation as a reliable and modern company. By following trends and the needs of existing and potential customers, it continuously improves product quality and invests in the development of technologies and products.

As a modern company with many years of experience in the production of automotive parts, AD Plastik constantly invests in developmental technologies, which is well-known in the market. This is supported by a very good production-technology portfolio, and in the family of automobile manufacturers, it is characterized by the reputation of a reliable company that is a quality, competitive, and desirable partner. Given that the automotive industry market is extremely demanding, it is necessary to continuously improve product quality, invest in the development of existing and new technologies and products, while following trends and the needs of existing and potential customers. Only in this way can AD Plastik ensure the necessary competitiveness and growth. The company actively adapts to changes and market demands because, with constant improvement of business processes, this is the only way to survive and develop.

External and Internal Automotive Parts

The core activity of AD Plastik is the development and production of plastic parts for the interiors and exteriors of cars. In the production of vehicle interiors, for example, instrument panels, door and pillar trims, sun visors, blown air ducts, handrails, roof linings, carpets for passenger and luggage compartments, and luggage shelf are produced. For vehicle exteriors, colored and uncolored front and rear bumpers with components, trunk lids, decorative door strips, wheel arch trims, various underbody shields, or extruded profiles are intended. In addition to production in Croatia, the company has factories in Serbia, Russia, and Romania, and key customers with whom the ADP group develops successful business cooperation include Renault, Nissan, Peugeot, Citroën, Toyota, Ford, Opel, VW, BMW, Dacia, Daimler, VAZ, GM-VAZ, Daewoo, Fiat-Chrysler, and Mitsubishi. Therefore, the company aims to become a market leader in Eastern Europe for the development and production of plastic automotive parts, taking on a recognizable role in the global automotive industry.

Exporter Difficulties

AD Plastik has a clear strategy for further growth and expansion of business in existing markets while strengthening and diversifying its customer portfolio and increasing the share of its own development. Research is underway into potential markets for existing and new customers in complementary technologies. The current focus is on the operations of companies in Russia and active work on increasing the efficiency of established capacities. Given that almost one hundred percent of its products and services are exported, AD Plastik faces problems that most exporters have. First and foremost, these are the overvalued kuna and high tax and contribution burdens compared to the countries in the region where it operates.

In the last two years, it has invested more than 150 million kuna in its factories, which in its case means maximum support for capital investments of 40 percent of the invested funds, which is mostly enabled by reducing the corporate income tax rate.

In High Society

The mission of AD Plastik is to develop and produce products from plastic materials for the automotive industry and to contribute to the quality of the final product through innovative and creative achievements. The long-term survival in the automotive high society is a confirmation of the quality of business, primarily thanks to the professional staff and constant investment in the development and improvement of technologies. Focusing on customer needs, while maintaining high quality and competitiveness of products and services, is a prerequisite for the company’s survival and development.

At AD Plastik, they believe that in today’s corporate management, it is very important to continuously work on the development and implementation of a socially responsible business strategy. They emphasize that in the automotive industry, one of the prerequisites for participation in the supply chain of global automobile manufacturers is the respect for high environmental preservation and business sustainability standards.

Big Data
Financial Data and Plans

This year, a revenue of one billion kuna from sales is planned, which is a 15 percent increase in revenue for the ADP group compared to the previous year. The results in the first half of the year are at the planned level but significantly above those achieved in the same period last year. The ADP group recorded a 39 percent increase in sales revenue, with the parent company in Croatia achieving a 53 percent increase compared to the same period last year. The targeted improvement in profitability has been fully realized, with a net profit of the Group of 27 million kuna in the first six months compared to 12.7 million in the same period last year. The EBITDA margin in the first half of the year amounted to 62 million kuna, while in the same period last year it was 21 million kuna. The Group’s credit indebtedness was reduced by 45 million kuna at the end of June compared to the beginning of the year.

Business Worth Highlighting

1. Implementation of the EDISON project – a good start for the sales of Renault Twingo, Smart 2S, and Smart 4S.

2. The Golden Key award for the best exporter from Croatia to Slovenia for the second consecutive year shows the continuity of successful business.

3. Received Renault’s award for exceptional contribution to socially responsible business.

4. In the compliance check of quality standards with customer requirements, according to the demanding Renault methodology known as ASES (Alliance Supplier Evaluation Standard), the factory in Zagreb achieved a high rating of ‘B’.

5. In the previous year, after building additional capacities, 403 new jobs were created.

Headquarters
AD Plastik d.d.
Matoševa 8
HR-21210 Solin
Phone: + 385 21 206 488
Fax: + 385 21 206-599
Email: [email protected]
www.adplastik.hr

Management
CEO
Marinko Došen

Members of the Management Board
Mladen Peroš, member of the Management Board for development and commerce
Katija Klepo, member of the Management Board for finance and accounting
Ivica Tolić, member of the Management Board for legal affairs and corporate communications
Denis Fusek, member of the Management Board for business organization, IT, and controlling
Hrvoje Jurišić, member of the Management Board for production and logistics