At the end of September, Dalibor Šijak will join Atlantic Group as the director of the Partner Distribution Region Central Europe and overseas countries within the Western Distribution Zone. With extensive experience and valuable knowledge of European, North African, and Middle Eastern markets, he is expected to make a significant contribution to the Atlantic Group team in its efforts to gain the expected momentum for planned international expansion.
Dalibor Šijak will, among other responsibilities, oversee the establishment and development of relationships with local distribution partners in these markets, define the annual sales plan by market, and manage the BTL budget to better promote and position Atlantic’s brands in Central European and overseas markets.
He comes to Atlantic from the Tobacco Factory Rovinj (TDR), where he served as the executive director for new markets, branch director in Dubai, and a member of the Management Board of TDR Iran, gaining valuable experience in managing export markets and related activities. Previously, he was the executive director for the Central and Eastern European markets at Podravka and the President of the Management Board of Podravka Poland. Through his rich work experience, he has gained exceptional specialization in market management, distribution activities, and project management, as well as managerial competencies that will contribute to the realization of Atlantic’s internationalization strategy. He graduated from the Faculty of Economics, majoring in marketing, and completed a postgraduate study in Marketing Theory and Policy. Additionally, he has furthered his education through the FBA (Fundamentals of Business Administration) program and a series of professional seminars in negotiation, leadership, and communication.
