Karlovac Brewery today presented its fourth sustainability report “We Produce a Better Future.”
The report provides an overview of progress, achievements, and priorities in the area of social responsibility and environmental responsibility in 2012 in three main strategic areas: 1. continuous improvement of the environmental impact of the brands and operations of Karlovac Brewery, 2. empowering employees and communities in which the company operates, and 3. the positive impact of beer’s role in society.
‘- Along with successfully managing the business, we also pay attention to sustainability. In order to reduce the negative impact of our activities, we invest in improving technology and internal procedures. We are also working on strengthening our local community through open dialogue with key stakeholders, sponsoring some of the main local events, through a donation competition, and developing relationships with our neighbors through meetings and joint activities such as the removal of illegal landfills in Strmec last year – said Alexander Gerschbacher, CEO of Karlovac Brewery. He emphasized that promoting responsible consumption is another extremely important area of the company’s social responsibility: ‘As a beer producer, we are aware of our responsibility and therefore promote responsible consumption through various activities. For example, last year we conducted a very successful project educating future drivers in collaboration with the Croatian Driving School Association and under the auspices of the Ministry of the Interior.’
