ORYX Group has been the official bearer of two new recognitions since September – Superbrands and Green Superbrands 2013/2014 – awards for the best brands in the Croatian market.
- Considering that we have been present in the market with the ORYX brand for less than three years, these awards represent a significant recognition for our efforts and endeavors to create a unique brand in the market, which has clearly been recognized by the industry, but more importantly, by the customers themselves. We are particularly pleased that through our ‘green’ services, primarily the Green Fleet in ORYX Rent a Car and ECO driving training in the ORYX Safe Driving Center, as well as our collaboration with the Environmental Protection and Energy Efficiency Fund, we have been recognized as a company with a high ecological awareness – stated Ivan Zubak, CEO of ORYX Group.
ORYX Group provides its customers with an experience of safety, freedom, and fun, offering driving school services, a safe driving center, technical inspection stations, vehicle insurance, vehicle rental, and roadside and maritime assistance, they state.
The voting process was organized and supervised by the Superbrands organization, a global branding authority that promotes and names the strongest market brands in 90 countries worldwide. This year, the votes of the expert council were supplemented by the votes of over 27,000 consumers from Croatia, which adds additional importance to the results. The expert council consists of 65 members, recognized business and marketing professionals from Croatian media, agencies, domestic and foreign corporations, universities, and professional organizations.
In addition to the basic criteria that every Superbrand must meet, which are quality, reliability, distinctiveness, and emotional charge, Green Superbrands additionally requires high ecological awareness and care for the environment.
