The Market Research Colloquium is a unique four-day program of the Institute for Innovation. It is intended for managers, consultants, university professors, and other individuals who significantly rely on data processing and information management in decision-making. The program is led by Prof. Joe Hair, author of the bestseller ‘Multivariate Data Analysis’, cited over 25,000 times, and will feature guest lecturers from the region.
The focus of the four-day workshop is on the fundamentals of Structural Equation Modeling (SEM), encompassing both Covariance-based SEM and Partial Least Squares Structural Equation Modeling analyses. The program will take place from September 30 to October 3 in Zagreb, Masarykova 28.
All interested subscribers of Lider who intensively use data in their work and participate in analyses and decision-making based on it, whether they are individuals or legal entities, can apply for the scholarship by September 20 and send their resume and subscription details to the email: [email protected].
The name of the scholarship recipient will be announced on September 27 on Lider’s web portal.
More information about the program can be found at www.marketresearchcolloquium.com
