Peugeot enthusiasts will be pleased at the Frankfurt International Motor Show starting on September 10. The renowned French car manufacturer will unveil new assets that highlight its ambitions and shift towards higher market segments.
They will present the new 308 model and refreshed 3008 and 5008, BlueHDi models, hybrid diesel-electric models HYbrid4, the 208 HYbrid FE demonstrator, and the 2008 HYbrid Air concept car.
Also featured are the Onyx concept car, the RCZ R model, and two 208 models that have already achieved competitive success.
Among the thirty vehicles and concept cars displayed in 2900 m2 of exhibition space in Frankfurt, visitors will be able to discover as many as nine representatives of the new 308 model in the area dedicated to it. The new Peugeot 308 represents the core of the offering in the strategic segment C (more than a third of the European market), where the share of compact cars is 43%.
To achieve high ambitions, designers and engineers have shaped an intuitive, modern, and bold compact car with a clean and elegant design, demanding very high quality. Due to the new EMP2 platform (Efficient Modular Platform 2), the PEUGEOT 308 is the lightest in its segment – its weight has been reduced by 140 kg – and the most compact model in the segment (measuring 4.25 m in length). Reduced overhangs ensure excellent dynamic behavior on the road and plenty of space in the interior.
Throughout 2013, the trend of reducing the average CO2 emissions of the European vehicle line continues: by the end of May, the value decreased to 116.3 g/km, down from 121.5 g/km in 2012.
The environmental protection policy is evident in the continuous optimization of internal combustion engines and the introduction of new generation engines such as the family of one-liter and 1.2-liter three-cylinder gasoline engines.
