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More beds are needed, and the peak season is shifting from July to August and September

Private accommodation in Croatian tourism is expected to continue last year’s positive trends this year, given the strong demand, excellent pre-season results, and current good occupancy.

More beds are needed, and what is confirmed as a trend this year across Croatian tourism, including private accommodation, is that the peak season is shifting from July to August and September, as learned from the president of the Association of Family Accommodation at the Croatian Chamber of Economy, Nedjeljko Pinezić.

August, says Pinezić, has been fully well booked in private/family accommodation for several years now, and unlike some previous years, there are no longer mass departures after the Assumption due to climate change; instead, stays in private accommodation are being extended all the way to October.

Better results in this type of accommodation, which is estimated to account for about 45 percent of the approximately one million total Croatian tourist beds, have been contributed by national and numerous promotional activities of the landlords themselves, their clustering associations, as well as various measures from the Croatian government, specifically the ministries of tourism and finance, from reducing the VAT rate for hospitality to better guest registration due to increased inspections.

Inspection oversight this season, in line with previous practices, is focused on problematic areas, says Pinezić, adding that there is no activity in Croatia that is as exposed to oversight as tourism, which is often unjustly labeled as a sector with the highest irregularities.

For example, in the wood industry, construction, agriculture, or trade, there are not as many coordinated supervisory actions from all possible inspections – economic, financial, sanitary, labor and safety inspections, border police for registering the stay of foreigners, harbormasters and maritime police, traffic inspections, and many others, which of course also find violations, but I still consider that exceptions, notes Pinezić.

He emphasizes the importance of the fact that, along with positive legal measures, illegal renting is decreasing, but warns that, besides the Adriatic, a similar problem exists in large Croatian cities. However, similar measures are not being taken there, nor is this issue being discussed, notes Pinezić.

Regarding the potential of family accommodation, Pinezić estimates that there are at least 1.3 million beds in already built houses and apartments for vacation in Croatia, and if inherited and unused properties are included, then that potential is even greater.

The number of newly built properties is also increasing, and despite almost annual growth in the number of landlords and the capacity of private accommodation, Pinezić believes that this is not and cannot be competitive with hotels and camps as it provides a completely different type of service.

Hotels, according to him, can collaborate well with family accommodation owners and vice versa, and he considers it irrational and economically unjustified for every family accommodation owner to start building pools, saunas, or other additional facilities, and no one should be ‘afraid’ of that.

He believes that positive numbers will be maintained in this type of accommodation by the end of this year, and data from the Croatian Bureau of Statistics (DZS) for the first six months alone show that in rental rooms, apartments, and holiday homes, there is a 15.2 percent increase in tourist arrivals, reaching 488.3 thousand, and a 13.4 percent increase in overnight stays, reaching almost 2.6 million overnight stays.

This accounts for 18 percent of the total 14.3 million six-month tourist overnight stays, but this share significantly increases during the summer, in July and August, and even in September. Thus, statistical data for the entire previous year show that the share of overnight stays in private accommodation in total overnight stays in Croatian tourism was about 34 percent, which is higher than the share of hotels and camps (each having a share of about 26 percent).