Legend has it that most travelers to South Korea, particularly Seoul, actually get lost in order to collect another stamp in their passport after touring all of Asia.
In fact, this is a myth, as recently this Samsung stronghold, a land of vibrant volcanoes and crazy beaches, home to mega-pop global superstars and rapid technological advancement, is becoming a favorite destination not only for trekkers wandering its hills but also for influential consumers gathering experiences there. Among the usual activities is tasting a local specialty prepared from the so-called penis fish. However, it is not a fish but a marine worm known as Urechis unicinctus. Like other food, hosts generally spice it well before serving it as a gourmet delicacy. Still, instead of the usual treatment with hot spices like chili, they season it with plain salt and sesame oil.
