The third season of HOWtoWOW begins

The third season of HURA’s marketing academy HOWtoWOW will start on September 10, and this year it will feature world-renowned marketing experts.

The Croatian Association of Market Communication Agencies has announced the third ‘season’ of HOWtoWOW after two successful seasons of the academy that attracted over 520 participants. This year, the academy starting on September 10 will host Sam Moorthy, Graham Singleton, Paul Arnold, Dietmar Dahmen, Paul Burns, Dave Birss, and Gurdeep Puri. The lectures will cover topics including top communication strategies, brand positioning through digital platforms, and many other interesting subjects for all marketing professionals in the region. 

– Last season’s H2W workshops were extremely successful, both in terms of the number of registered participants and the actual execution. Participants were thrilled with the interactivity of the training, the analysis of the examples used, as well as the relaxed and fun atmosphere perfect for acquiring new knowledge and skills. In the new season, we continue to provide insights into the latest trends in the marketing industry, as well as trends related to the development of technology, psychology, and other fields that offer a broader perspective and new opportunities for communication. All of this will be supported by practical advice that is applicable in everyday life, and in the new season, we expect even greater interest and satisfied participants – stated Dunja Ivana Ballon, Executive Director of HURA. 

This academy could be particularly interesting for marketing agencies and advertisers to receive firsthand examples from top experts that they encounter and how this could be applied in Croatia. It is especially important to highlight the workshops that allow participants to acquire new knowledge and how to apply it in their daily work. All of these are interactive workshops, so a significant advantage is networking and the exchange of experiences and solutions.