How to Seduce Virgins

Virgins are everywhere and can hardly wait to try what it’s like when you first, for example, eat truffle ice cream, jump out of a plane, or drink champagne filled with gold flakes.

This should be utilized, believe marketers, who have declared ‘inexperienced’ consumers as virgins and are now extensively advising producers of premium products and services on how to deflower them. Again and again and again. 

‘Premium products and services’, a semi-annual edition of Lider in a large format, appropriately marked with five stars, has succumbed to this trend and passionately represents it. The same goes for the trend called steampunk. According to forecasts from IBM analysts, the next big thing will be a style inspired by industrial revolutions, a mix of the Victorian era and robots. Currently, it is mostly reserved for elite and somewhat eccentric consumers who try to combine the best of the best from different styles, and by next year it could enter the ‘mainstream’. At least if it stems from fashion recommendations for the upcoming seasons.

Lider’s ‘Premium’ edition thus presents how to dress for interaction, a new generation of watches, and also objects of desire for passionate high-net investors who give luxury a new name. Speaking of the connection between fashion and movies, it has again succumbed to this season’s trend – white dresses that have moved from weddings to the streets primarily thanks to the unforgettable Marilyn Monroe. One should never forget that it is long-term profitable to choose the best when it comes to cars, cosmetics, fragrances, and even food and drinks. While the mass consumer eats what is sold to them on television, the selected elite loves to choose premium products. Let’s help the picky choose the best!

While the premium market has recently been buying memories and experiences rather than expensive items signed by top designers, ‘Premium products and services’ also offer them something ‘Unforgettable’. It is not a spelling mistake, but an epithet associated with Bora Bora, an island in French Polynesia, which many travel writers have declared the most romantic destination in the world this year. For those who are not into diving with sharks and rays, perhaps lounging in the most luxurious hotels in the world is more appealing. We also lead in that large format.

And regardless of whether Gatsby lived in the early 20th or 21st century, he would surely receive friends in his home whom he would enchant with his style. What would his home look like today, how technology changes, while bourgeoisie, as well as attachment, either exists or does not exist, writes Lider’s journalist and columnist Edis Felić. Those interested in how the Home of the Great Felić looks are welcome to peek into ‘Premium products and services’, which have been on the market with Lider since July 19 (July 18 in Zagreb). Just, please, let’s not have his wife find out about it.