SM JWT Studio Marketing Celebrates 40th Anniversary

The marketing agency SM JWT Studio Marketing, one of the first advertising agencies in the Adriatic region, is celebrating its 40th anniversary this year.

The marketing agency Studio Marketing was founded in January 1973 as ČDP Delo – Studio for Marketing and Advertising. Studio Marketing Delo quickly became a well-known and prestigious marketing agency. Just 5 years after its establishment, the chief creative director Jernej Repovš took over management and soon the legendary campaign I Love Milk saw the light of day. Jernej Repovš, together with his team, diligently worked to steer the agency as a true marketing entity.

Among the most famous campaigns of SM JWT Studio Marketing is certainly the campaign from its early days I Love Milk, followed by Slovenia, My Country, TV spots for Paloma, LEK, the well-known Frutek Chefs, and the legendary Radenska. SM JWT Studio Marketing was the first to create a TV advertisement for the use of 3D glasses back in 1993 for the client Petrol. The awards and plaques that the agency has received over the years could fill a small room. Among them, those from the Festivals in Cannes, New York, and Los Angeles hold a special place.

The Croatian SM JWT Studio Marketing agency is proud of its work for numerous domestic and international clients such as Mazda, Bayer, Chipita, Cinestar, Ferrero, HPB, Kraft Jacobs, Merkur, OTP Bank, Nexe Group, Podravka, PPD (Aperol, Smirnoff, Johnnie Walker, Captain Morgan), TDR, Unilever… The Zagreb agency was established in 1994 and is now part of the SM JWT Studio Marketing network in the countries of the region, including Montenegro, Kosovo, and Albania.

Today, SM JWT Studio Marketing is dedicated to enduring values – knowledge, vision, the desire for the success of its clients, and loyalty to employees, for whom the long-time leader Jernej Repovš says: These are the people who have helped develop the agency that was founded in another country, with a different social order, and in a completely different marketing environment and turbulent times.
– We are witnessing the adaptation to a new time in which we are forced to rethink everything, including ourselves. The familiar patterns of advertising are leaving the stage, replaced by creative individuals – experts and professionals who are changing integrated marketing communications, and here we see our opportunities – said Jelena Biluš, director of the Zagreb agency.