The majority of the Slovenian public remains opposed to the sale of Mercator to the Croatian concern Agrokor, although resistance is less than before, as shown by the results of a survey published on Monday by Ljubljana’s Delo.
To the question of whether they support the sale of Mercator to Agrokor, 72 percent of respondents answered negatively, 21 percent positively, and 7 percent did not respond. The survey was conducted at the beginning of last week on a representative sample of 404 respondents.
The leading Slovenian newspaper reminds that in several of their surveys from previous years, when the Croatian concern also highlighted its offers in the sale processes of Mercator, the opposition of the Slovenian public to the possibility of the largest Slovenian retail chain being taken over by its regional competitor was pronounced.
Delo’s survey from January 2011 showed that at that time, 80 percent of respondents were against the sale of the majority stake in Mercator to the Agrokor concern, and political resistance was also very present, so the owner of the concern, Ivica Todorić, later withdrew his offer, which was then 231 euros per share.
Agrokor signed a Purchase Agreement for 53.12 percent of the shares of the Mercator d.d. business system with a consortium of 12 sellers, which includes Slovenian banks, funds, and the Pivovarna Laško (PL) group, on Friday after months of negotiations.
According to the agreement, Agrokor will pay 120 euros per Mercator share, which amounts to 240 million euros for 53.12 percent of Mercator’s shares or 452 million euros for a 100 percent stake in the company.
The completion of the transaction is subject to relevant regulatory approvals, successful restructuring of Mercator’s debt, and other agreed conditions, and it is expected that the transaction could be completed this year.
In recent days, Slovenian media have pointed out not only the positive synergy effects of creating the largest retail company in Central and Eastern Europe, with 60,000 employees and annual revenues of 7 billion euros, but also the psychological aspect of the operation due to the significance of Mercator in the consciousness of the average Slovenian.
Through years of growth and expansion of its network in the region, Mercator has, in a way, become a successful symbol of the business results of the entire country, which has only recently faced economic difficulties.
The long-time director of Mercator, Zoran Janković, did not wish to comment on the agreement of the majority owners with Agrokor these days, but he reiterated that he had long believed that Agrokor would take over Mercator, and not the other way around, while macroeconomist Jože Mencinger expressed sadness that Mercator would fall into the hands of a regional competitor.
