Croatia will join the European Union on July 1, 2013, at a time when both Croatia and the European Union are struggling to revive their economies.
-After prolonged growth problems over the past few years, it is not surprising that there are optimistic expectations regarding the benefits of EU membership. Although the achievements of previous rounds of EU enlargement seem to be goals that will be difficult to reach, Croatia has several competitive advantages, such as its geographical location, underutilized tourism potential, and well-developed road infrastructure. If Croatia plays the cards it has been dealt well and accelerates reforms, we expect that EU membership will enhance these advantages in the medium term,” explained Alen Kovač, Chief Economist at Erste Bank Croatia.
An intensified influx of capital related to EU membership is considered an important channel for stimulating new growth opportunities through fresh capital, knowledge and experience transfer, and access to new markets. Over the past decade, the inflow of foreign direct investment into Croatia has been significant. However, Croatia has lagged behind other countries in the Central Eastern European region in terms of the structure of these investments, with the service sector dominating while foreign direct investments in the manufacturing sector have remained extremely rare. While this has certainly strengthened the banking sector, significantly less success has been achieved in manufacturing, job creation, and exports. Therefore, the challenge will be to initiate the same growth pattern as in other countries in the region: encouraging foreign direct investments, particularly in productive sectors, and developing more tradable goods that can be exported. Furthermore, accelerating the privatization process, which is highlighted as one of the government’s goals, would ensure a flow of fresh capital, greater efficiency, and knowledge and experience transfer.
Although choosing sectors is difficult, Erste analysts see tourism as a sector that will attract solid interest, given the good tourism results since the beginning of the crisis and still available untapped potential. The transport segment also appears promising, thanks to its favorable geographical position. Furthermore, the well-developed road infrastructure allows for more maneuvering space as EU funds can be directed to other types of infrastructure, particularly railways and ports. The agricultural and food industries remain dependent on economies of scale, while the government’s efforts to increase the utilization of unprocessed agricultural land in state ownership are a step in the right direction. The energy sector is in the spotlight, aiming to replace imports. To stimulate all these sectors, structural reforms are the main task ahead.
-According to international indicators such as the Global Competitiveness Index, the Corruption Perception Index, and the Ease of Doing Business Index, Croatia lags behind other countries in the region. Problems are particularly evident in terms of the size and efficiency of the public sector, rigidity of labor legislation, and weak investor protection. There is no alternative to accelerating reforms, but we see encouraging signals on the ground as policymakers begin to realize that it is necessary to intensify reforms. This is the right moment to improve the business climate, remove barriers to investment, and gain investors’ trust,” emphasizes Alen Kovač.
