On June 4th, the ninth IBM Software Day titled ‘Day of Smarter Solutions’ will be held at the Esplanade Hotel in Zagreb, which also serves as the guiding principle in selecting topics for the conference.
Consequently, local and international experts will touch upon topics such as mobile computing, security solutions, business analytics, social business, integrated expert systems, and solutions for managing marketing activities.
– For a long time now, a smiling face from a television advertisement or poster has not been the best or most efficient way to promote your products. Why? Because we, as users and customers, have become bold enough to expect not to be treated as part of a mass that mindlessly visits shopping centers and leaves their (hard-earned) money without much thought – said Krešo Perica, Head of Sales for Business Solutions for Central and Eastern Europe, ahead of the conference.
– We expect suppliers to treat us as individuals, recognize our individual needs, and offer us exactly what we need at that moment. Utopia? No, on the contrary. Directors of successful companies have recognized this change in behavior patterns and expectations of their users. Likewise, they have begun to use modern tools and technologies to better understand their customers, provide them with what they expect and when they expect it, thereby making customers more satisfied and their business more profitable and competitive – said Perica, explaining the concept of Enterprise Marketing Management.
