In Vienna, a new full-service advertising agency, Bruketa&Žinić OM Wien, has commenced operations this month, launched jointly by the Austrian digital agency Netural and the Croatian advertising agency Bruketa&Žinić OM.
Netural is among the top 10 new media agencies in Austria and works for companies and brands such as Swarovski, Telekom Austria Group, Adidas, Wienerberger, Silhouette, and others. Bruketa&Žinić OM is a group of agencies with offices in Zagreb, Belgrade, and Baku (Azerbaijan) and is currently the second most effective independent advertising agency in the world according to the Effie Index, with over 400 awards for advertising and design, including Art Directors Club New York, Clio, Cresta, D&AD, Design Week, Epica, London International Awards, New York Festivals, Red Dot, etc. Additionally, the agency won several awards for effectiveness last weekend at the Communication Days in Rovinj, including the Effie Grand Prix for the most effective Croatian campaign in the past two years, two awards for creativity, and two awards for digital communication, for the best element of a digital campaign and for innovative use of technology.
The new Austrian agency Bruketa&Žinić OM Wien was established at the initiative of Netural, which recognized Bruketa&Žinić OM as a partner through which it can offer a comprehensive service package to its Austrian and German clients. These services, in addition to digital and interactive communication, will now include branding, development of communication strategies, offline marketing communication, and design of sales points.
